Meet the Team


Kevin insalato

Our founder Kevin Insalato started in the floorcovering business in 1974, and is the head of design, fabrication, and installation here at California Flooring Ltd.


james carr

James Carr had worked here since 1996. He was hired with no experience in either floorcovering or remodeling. He now is proficient in the floor preperation and installation of Ceramic & Porcelain, Laminate, Hardwood, Vinyl and Luxury Vinyl Tile (LVT). James is responsible for our remodel work and does outstanding woodworking, mostly from scratch. He handles the drywall, priming and painting, as well as basic electrical and plumbing. His strong suit is his ability to listen to our clients and create solutions that satisfy their needs, maintain their budget, but deliver Superior Craftsmanship and Design.


rafael lopez

Rafael Lopez has worked here since 1996. He was hired as a Carpet Helper. He is now proficient in the preparation and installation of Carpet, Ceramic & Porcelain, Laminate, Hardwood, Vinyl and Luxury Vinyl Tile (LVT), and handles our Carpet Binding on Rugs and custom in-home Binding and installation of runners on stairs and hallways. Rafael plays a lead role in our remodel work along with James. Our Bathroom renovations are usually headed-up by Rafael with assists from James in the plumbing and electrical work. When we refer to Rafael we talk in terms of detail, neatness, personality, but mainly his ability to professionally complete a job and deliver our Clients the "Home of their Dreams".


john fetherling

John Fetherling started for us in March of 2012. His father is a longtime Flooring Professional in both the installation end and management. John is learning all facets of floorcovering and remodel tasks. It will take awhile for him to determine if he wants to specialize or master all the facets of remodel. John is a dedicated weight lifter and health-conscious. We are excited to see how far John can go as he turns his passion and dedication toward his work.


carmel insalato

Carmel Insalato has worked here since 2002. She is responsible for everything that happens in our Business. She is the Official Company Mascot and the owners dog. All the sales quotes, problems, and decisions are first discussed with Carmel. There is no question that the majority of customers are aware of the fact that she is always on the job protecting the samples on the job site as well as the owner.


Featured Brands